Select Works
BRAND CASE STUDIESStrategic Thinking
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Concept Development
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Consumer Insight
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Strategic Thinking 〰️ Concept Development 〰️ Consumer Insight 〰️
Banana Republic x YETI Fashion Scholarship Fund 2026 Case Study
This project was developed in response to the Fashion Scholarship Fund 2026 prompt: to create a cross-industry collaboration that aligns with a brand’s identity while expanding its reach and relevance. My chosen brand, Banana Republic, has been reestablishing its image around exploration and elevated essentials — a narrative I extended through a collaboration with YETI, a brand synonymous with durability and adventure.
The goal was to merge Banana Republic’s sophistication with YETI’s rugged authenticity to create a limited-edition “Adventure Refined” collection — products designed for the modern explorer who values both luxury and function. My approach centered on storytelling, strategic alignment, and visual branding: building a moodboard inspired by safari tones and global travel, developing a marketing funnel with measurable ROI, and designing a campaign that positions both brands at the intersection of nature and refinement.
Forever 21:
Rebrand Case Study
A creative strategy reimagining Forever 21 for Gen Z—transforming the brand from fast-fashion chaos to curated capsule culture.
Through visual identity, storytelling, and trend-driven positioning, this project proposes a modern revival built on nostalgia, elevated mall-core aesthetics, and micro-influencer-powered campaigns.
The concept redefines Forever 21 as a quietly confident, intentionally styled brand for a new era.
Shein:
How Data, Speed, and Disruption Built a $66B Fashion Empire
Analyzed how Shein revolutionized the fast-fashion industry through real-time analytics, AI-powered trend forecasting, and a hyper-efficient supply chain. This case study explored the brand’s direct-to-consumer model and digital-first strategy that transformed it into a global powerhouse. Also examined the ethical and environmental implications behind its success, highlighting the balance between innovation, accessibility, and sustainability in modern fashion.
Holiday Campaign Analysis:
Consumer Psychology in Holiday Campaigns
Created as part of my Consumer Behavior coursework, this project analyzed three major 2025 holiday campaigns—Coca-Cola, Tiffany & Co., and Dior Beauty—to explore how brands leverage emotion, storytelling, and visual identity to influence holiday consumer behavior. Through comparative analysis, I examined how each campaign applied a distinct marketing concept, including nostalgia marketing, scarcity and premium brand positioning, and symbolism, to elevate products beyond functional gifts into emotionally meaningful experiences.
social media Content creation Short-Form Video
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Narrative Design
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Audience Engagement
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Short-Form Video 〰️ Narrative Design 〰️ Audience Engagement 〰️
OMNI LUMC Social Media Campaign - Instagram Story (Spring 2025)
Spotify Sunday — The Women’s Network at Lehigh (Spring 2025)
Creative Direction & BrandingDirector of Social Media — Omni Marketing Consulting Agency
Creative Direction
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Brand Storytelling
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Social Strategy
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Creative Direction 〰️ Brand Storytelling 〰️ Social Strategy 〰️
This introductory reel launched my personal wellness and analytics brand, DataHealedHer. The video captures the essence of the concept — where data meets healing — blending clean, minimal visuals with a grounded and reflective tone. It was designed to introduce the brand’s mission and aesthetic: merging wellness, self-awareness, and analytical insight into a creative lifestyle identity. The reel establishes the visual foundation for the brand, setting the tone for future content focused on health trends, balance, and the intersection of intuition and information.
3 Wellness Myths — DataHealedHer (Spring 2025)
Chick’n Bap Brand Moodboard —
Omni Marketing Consulting Club (Spring 2025)
This moodboard was created as part of a consulting project for Chick’n Bap, a fast-casual Korean fusion brand. The goal was to help the company strengthen its visual identity and refine its brand positioning. Through curated imagery, color palettes, and typography, the moodboard captured the brand’s energetic, street-style personality while aligning it with modern, cohesive design standards. It served as a visual direction guide for future marketing materials, social media content, and store experience — helping Chick’n Bap express its authentic voice and stand out in the competitive fast-casual dining space.
Northern California Food Expo Reel — The Chef’s Warehouse (Summer 2025)
This promotional reel was created to capture the vibrant, sun-soaked atmosphere of The Chef’s Warehouse Northern California Food Show. Posted before the event, it highlighted the region’s local flavor — from fresh produce and artisanal ingredients to the chefs and vendors who define Northern California’s culinary scene. The video’s goal was to remind and excite attendees, showcasing the lively energy, open-air setting, and community connections that make the NorCal show a signature Chef’s Warehouse experience. With bright visuals and inviting pacing, the reel reflected the warmth, creativity, and farm-to-table spirit of the Bay Area food culture.
OMNI LUMC Social Media Campaign - Instagram Post (Spring 2025)
As Director of Social Media for Lehigh University’s OMNI Marketing Consulting Club (LUMC), I created this campaign to drive awareness and encourage new members to join. The post was both eye-catching and informative — combining dynamic visuals with clear details on what OMNI is, how to get involved, and who to contact for more information. My goal was to capture attention while building connection — giving students a glimpse into the creative, fast-paced energy of our agency-style club and positioning OMNI as a space where ideas turn into real-world marketing impact.
Spring Cleaning: A Self-Care Guide for Spring 2025 — The Women’s Network at Lehigh
This multi-slide Instagram post was created to promote wellness and seasonal mindfulness for The Women’s Network community. Designed with soft, calming visuals and warm spring tones, it offered simple self-care reminders to help students reset and refresh for the new season. The post combined approachable design with thoughtful, actionable tips—encouraging balance, mental clarity, and personal growth. Its aesthetic emphasized warmth and femininity, aligning with The Women’s Network’s mission to inspire connection and self-development among women on campus.
Power & Pearls Instagram Post — Fall 2024
This animated promotional post was designed to announce Power & Pearls’ Owner’s Birthday Sale, highlighting a limited-time 40% off sitewide offer. Created in Canva, the design uses bold red and gold tones to reflect the brand’s signature palette while creating urgency and excitement. The post balanced clarity and visual impact, incorporating dynamic elements, clear calls to action, and strong typography to drive traffic and boost engagement during the sale period.
DataHealedHer Intro Reel — (Spring 2025)
McDonald’s:
Global Advertising Strategy
An analysis of how McDonald’s adapts its messaging across cultures while maintaining a unified brand identity. This study explores how campaigns in the U.S., India, Japan, and France reflect cultural values through tone, visuals, and storytelling—showcasing how one brand connects differently around the world.
Power & Pearls:
Social Media Strategy Plan & Hashtag Research — Fall 2024 Internship Project
Created during my internship with Power & Pearls, this strategy plan and hashtag research project explored how to strengthen the brand’s social media presence through data-backed insights and creative storytelling. I analyzed engagement trends, identified high-performing content themes, and developed a hashtag strategy to expand visibility on Instagram and TikTok. The plan emphasized consistency, brand identity, and community-building, helping Power & Pearls enhance reach and resonance across its digital platforms.
Seattle Food Expo Reel— The Chef’s Warehouse (Summer 2025)
This promotional reel was designed to capture the laid-back yet dynamic spirit of Seattle’s food scene while building excitement for The Chef’s Warehouse Seattle Food Expo. Shared ahead of the event, it highlighted the city’s unique mix of innovation and artistry — from coastal ingredients and artisan products to local chef collaborations. The video combined rich, moody visuals and upbeat transitions to reflect Seattle’s distinctive energy, encouraging attendees to come together and experience the creativity, connection, and flavor that define The Chef’s Warehouse community.
Florida Food Expo Reel— The Chef’s Warehouse (Summer 2025)
This promotional reel was created to bring the bright, energetic spirit of The Chef’s Warehouse Florida Food Show to life. Shared ahead of the event, it captured the excitement of the culinary community coming together under the warm, tropical atmosphere unique to Florida. Featuring vibrant visuals, coastal ingredients, and local chef collaborations, the video served as both a reminder and an invitation — encouraging attendees to experience the sunshine, flavor, and creativity that define The Chef’s Warehouse’s presence in the region. The reel’s upbeat pacing and colorful aesthetic reflected the lively tone of the event and the dynamic food culture of Florida.
Omni Workshop: Create a Winning Pitch Deck — Event Flyer (Fall 2025)
This promotional flyer was designed to advertise Omni’s “Create a Winning Pitch Deck” workshop, an interactive session focused on helping students master the art of presenting ideas effectively. The design blends playful typography with clean organization to catch attention while maintaining professionalism. The balloon-style Pitch Deck lettering adds a creative, energetic feel, while the muted background and structured layout balance clarity and approachability. Key event details and learning takeaways were incorporated directly into the visual for quick readability, making the flyer both engaging and informative for campus promotion.
Women-Owned Businesses in the Lehigh Valley — The Women’s Network at Lehigh (Spring 2025)
This informational post was designed to spotlight and support women-owned businesses across the Lehigh Valley community. Featuring a curated list of local favorites—from cafés to boutiques—it aimed to inspire engagement and awareness among students and residents. The layout combines approachable visuals with professional typography and location details, creating an easy-to-navigate guide that aligns with The Women’s Network’s mission of empowerment and connection. The post reflects a thoughtful balance of community outreach, design clarity, and brand consistency
Power & Pearls “Styling Pearls for the Work Week” Post — Fall 2024
As Director of Social Media for Omni, I lead the creative vision and digital storytelling across client projects and collaborations. My role bridges strategy and execution — shaping visual direction, messaging, and content flow to ensure brand stories feel cohesive, intentional, and aligned with each client’s identity.
Omni x Roller Rabbit —
Brand Storytelling & Social Direction (Fall 2025)
This moodboard was created as part of a consulting project for Chick’n Bh As the Director of Social Media for Omni Marketing Consulting Club, I led the creative direction and social storytelling strategy for Omni’s collaboration with Roller Rabbit. This project focused on translating Roller Rabbit’s playful, vibrant brand identity into a cohesive digital narrative that aligned with Omni’s consulting voice. My role involved shaping the visual direction, messaging tone, and content flow across platforms, ensuring the collaboration felt both elevated and authentic. The final execution balanced brand personality with strategic storytelling, showcasing how thoughtful creative direction can strengthen brand partnerships and audience engagement.
Founder & Creative Director — DataHealedHer
As Founder and Creative Director of DataHealedHer, I build a personal wellness and analytics brand focused on translating health data, trends, and research into clear, visually engaging content. My work blends analytical insight with creative storytelling to make wellness information approachable, intentional, and actionable.
Wellness Storytelling
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Data-Driven Content
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Brand Strategy
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Wellness Storytelling 〰️ Data-Driven Content 〰️ Brand Strategy 〰️
Ingredient Spotlight: Chia Seeds — DataHealedHer (Spring 2025)
This Ingredient Spotlight post is part of a data-driven wellness series focused on highlighting functional foods through research-backed insights and intentional design. Using chia seeds as the feature ingredient, the post breaks down key benefits related to gut health, blood sugar balance, inflammation, skin health, and hydration. The content translates nutritional data into a visually refined, easy-to-digest format — pairing clear benefits with practical usage guidance. This approach reinforces DataHealedHer’s mission to make wellness information both accessible and actionable while maintaining a cohesive, elevated brand aesthetic.
This video was designed to highlight versatile ways to style Power & Pearls’ jewelry throughout the work week, blending fashion inspiration with professional elegance. The content showcased different outfit pairings to demonstrate how pearls can elevate everyday looks while maintaining a polished, empowering aesthetic. The goal was to engage working women with practical yet aspirational styling ideas, reinforcing the brand’s mission of merging confidence, sophistication, and self-expression.
Created an engaging Instagram Story campaign as Director of Social Media for Lehigh University’s OMNI Marketing Consulting Club. Designed to boost visibility and recruitment, the post combined motion graphics, clean typography, and concise messaging to inform students about the club’s mission, contact details, and how to get involved. The goal was to capture attention quickly while reflecting OMNI’s agency-like energy — creative, collaborative, and student-driven.
This multi-slide Instagram post was created to promote wellness and seasonal mindfulness for The Women’s Network community. Designed with soft, calming visuals and warm spring tones, it offered simple self-care reminders to help students reset and refresh for the new season. The post combined approachable design with thoughtful, actionable tips—encouraging balance, mental clarity, and personal growth. Its aesthetic emphasized warmth and femininity, aligning with The Women’s Network’s mission to inspire connection and self-development among women on campus.
Power & Pearls “Style Tips” Instagram Post — Fall 2024
This post was created to provide followers with simple, elegant styling advice while showcasing Power & Pearls’ jewelry in a relatable, lifestyle-driven way. The video paired product visuals with quick fashion tips to position the brand as both aspirational and accessible. Designed to boost engagement and value-based content, it aligned with the brand’s goal of empowering women through confidence, professionalism, and style.
Data Snack — DataHealedHer (Fall 2025)
This Data Snack post is part of an ongoing content series designed to translate wellness data and trends into short, visually engaging insights. Each post distills research-backed information into an accessible, digestible format — combining clean visuals, concise copy, and data-driven storytelling. The goal of the series is to make wellness information feel approachable and actionable, bridging analytical insight with lifestyle-focused content. Through consistent visual language and intentional storytelling, Data Snacks establish a recognizable content format that educates audiences while reinforcing the DataHealedHer brand identity.
This post is part of a data-driven content series focused on challenging common wellness myths through research-backed insights. The piece breaks down three widely held misconceptions and reframes them using credible data, making complex health information clear, digestible, and grounded in evidence. Through intentional visual design and concise storytelling, the post balances education with accessibility — encouraging critical thinking around wellness trends while reinforcing DataHealedHer’s mission to blend analytical insight with intuitive, lifestyle-focused content.